The Canadian Press A Saskatchewan court heard sentencing arguments Thursday at a hearing for the truck driver who caused the Humboldt Broncos bus crash that killed 16 people and injured 13 others.Jaskirat Singh Sidhu pleaded guilty earlier this month to all 29 charges of dangerous driving.The Crown has recommended Sidhu be sentenced to 10 years in prison, while his legal team did not put forward a recommendation.Here is a look at other dangerous driving cases cited during the arguments.Keith DunfordDunford was sentenced to just under two years in jail after he was found guilty of killing a flag worker in a construction zone near Midale, Sask., in August 2012.Court heard that it was 18-year-old Ashley Richards’s first day on the job when she was struck by Dunford’s speeding SUV.Richards, who had recently moved from Lakeside, N.B., was thrown about the width of a football field.Dunford told court said he didn’t see any of the construction warning signs and he was distracted by some papers blowing around in his vehicle.Mohinder Singh SainiSaini was a transport truck driver who was sentenced to six years in prison after being convicted of dangerous driving in a fatal 20-vehicle collision on an Ontario highway.Saini was charged with four counts of dangerous driving causing death and nine counts of dangerous driving causing serious bodily harm. Two children were among the four people killed: Carl Laws, Jackie Laws, Jesus Duran-Flores and Cuauhtemoc Duran-Flores.Court heard Saini was driving with a loaded trailer in a construction zone at about 100 km/h when he hit the brakes, but struck a Ford Fiesta and triggered the collision in Whitby, Ont., in October 2015.The trial judge found that Saini “deliberately lied” to police and court, blaming another driver for the crash.Normand LavoieLavoie was sentenced to three years in prison and banned from driving for five years after pleading guilty to “senselessly” killing three Saskatchewan teenagers.Justin Gaja, Kristian Skalicky and Carter Stevenson were killed while returning home from football camp on May 3, 2015, when a semi rear-ended their car in a construction zone near Spalding, Sask.Lavoie told a police officer he felt like he was on auto-pilot before the crash.Jaswinder Singh BagriBagri was sentenced to three years in prison and received a five-year driving ban after he was found guilty of killing a family of four from Palo Alta, Calif., in Kootenay National Park in July 2011.Court heard that Bagri was driving westbound through a sharp corner, crossed the centre line and jack-knifed, colliding head on with a camper van near Radium Hot Springs, B.C.All four people in the van — Andrew Howard, his wife Ana-Maria Dias and their children Samantha and Veronica — died in the crash.
Trudeau visits Alberta pipeline site says national unity is not under threatTrudeau visits Alberta pipeline site says national unity is not under threat
October 13, 2019October 13, 2019
It has been almost a month since Trudeau gave a second go-ahead to expanding the pipeline after the courts overturned his government’s original approval.He says it’s important for him to be in Alberta to remind Canadians that parts of the country don’t have to be pitted against each other.Alberta’s United Conservative Premier Jason Kenney said yesterday that his province feels alienated and frustrated with Ottawa and other provinces because it can’t get its resources to market.The Canadian Press EDMONTON — Prime Minister Justin Trudeau says he rejects conservative claims that national unity is under threat.The Liberal leader says conservative politicians are playing petty politics, which is hurting people across the country.Trudeau stopped to visit workers this morning at Edmonton’s Trans Mountain pipeline terminal, which is the start of the line that carries Alberta oil to a terminal in Burnaby, B.C.
King Mohammed VI Extends Duration of Migrants Residence PermitKing Mohammed VI Extends Duration of Migrants Residence Permit
October 12, 2019October 12, 2019
Casablanca – King Mohammed VI ordered the Council of Ministers to extend the duration of the validity of residence permits from one to three years when they convened on January 10th. The decision was made to facilitate the daily life of migrants going through the regularization process.During the Council of Ministers held on Tuesday, Morocco’s Monarch revealed his concerns regarding the current one year length of Morocco’s migrant residence permit. Under King Mohammed VI’s impulsion, the duration of the permit will be increased to three years. It was the King’s feeling that limiting the permit’s timeframe to one year drastically limits the possibility for migrants to carry out transactions, such as the acquisition of housing or credit, a communique from the royal cabinet said. The change was, therefore, ordered to facilitate the integration of migrants into Moroccan society.The Ministry of Interior issued a communiqué at the end of the Council of Ministers, advising of the Monarch’s instructions and specifying that the validity of the residence permit card will be extended to three years, beginning “one year after the regularization of a migrant’s stay in Morocco.”The communique also highlighted that “procedures for the issuance and renewal of residence permits will be accelerated and simplified to the maximum extent possible.”
McDonalds Canada halts temporary foreign worker program during audit over abuse claimsMcDonalds Canada halts temporary foreign worker program during audit over abuse claims
October 8, 2019October 8, 2019
VICTORIA — McDonald’s Canada is putting its temporary foreign workers program on hold while a third party conducts an audit on its use of the plan.Stung by recent criticism of its use of foreign workers, the restaurant chain’s vice-president of human resources Len Jillard says the firm needs to pause the program to prove to Canadians it’s is not abusing the program or its workers.Jillard, in an exclusive interview with The Canadian Press, says McDonald’s has already informed the federal government about its plans, including federal Employment Minister Jason Kenney.In Winnipeg today, Kenney warned that employers who abuse the temporary foreign workers program could face fraud charges and possible jail time.Three McDonald’s franchises in Victoria and a pizza restaurant in Weyburn, Saskatchewan are at the centre of program abuse allegations involving Canadian employees alleging foreign workers were given priority work status and in some cases took their jobs.McDonald’s is in the process of taking full ownership of the three Victoria franchises from the Victoria operator who previously held an 80% share in the three outlets.
Diplomats meeting at UNchaired talks on Georgia stress need for peaceful settlementDiplomats meeting at UNchaired talks on Georgia stress need for peaceful settlement
October 6, 2019October 6, 2019
In a press statement, the so-called Group of Friends of the Secretary-General ? Germany, France, the Russian Federation, the United Kingdom, and the United States ? underlined that the basis of their efforts was the settlement of the conflict by peaceful means and in the framework of relevant Security Council resolutions.The Group “underscored the urgent need for tangible results in the peace process and agreed that, in addition to continuing work on confidence-building measures, including the finalization of the package of documents on non-use of force and the return of internally displaced persons and refugees, there was a need to address the core political issues of the conflict.”The meeting was chaired by the UN Under Secretary-General for Peacekeeping, Jean-Marie Guéhenno, and was attended also by the senior UN envoy to Georgia, Heidi Tagliavini.In another development, a senior official with the UN refugee agency (UNHCR) met with a joint Georgian-Abkhazian delegation on Thursday in talks aimed at assisting the 220,000 internally displaced persons in Georgia and about 50,000 people who have returned to the Gali District.Pirkko Kourula noted UNHCR’s success in bringing the plight of the internally displaced persons to the global community’s attention and securing additional funds for its efforts in the region.The conflict in Abkhazia, strategically located on the Black Sea, began with social unrest and the attempts by the local authorities to separate from the Republic. It escalated into a series of armed confrontations in the summer of 1992. A ceasefire agreement was concluded later that year but never fully implemented. Fighting which followed forced tens of thousands of civilians to flee.Diplomacy by the Secretary-General’s envoy helped to secure another peace agreement, paving the way for the establishment of the UN Observer Mission in Georgia (UNOMIG). Fighting later resumed, sending hundreds of thousands of civilians, mostly Georgians, fleeing their homes. Subsequent talks led to the deployment of a peacekeeping force of the Commonwealth of Independent States (CIS) as well as the strengthening of UNOMIG.The Security Council has adopted a series of resolutions successively renewing UNOMIG’s mandate, most recently on 31 January.
September 21, 2019September 21, 2019
The 3rd iteration of the charity-friendly Humble Indie Bundle has been doing swift business over the past few weeks. Revenue from the offer of 5 games plus access to Minecraft for a couple of weeks is about to reach $1.5 million and 277,000 bundles sold. But the team behind it have had a new idea to boost revenue yet further for the last 5 days.If you purchase the bundle any time before August 9, and spend more than the average for the day, you will receive the Humble Indie Bundle 2 games as well. That means as well as gaining access to Cogs, VVVVVV, Hammerfight, and And Yet it Moves, you will also receive Braid, Cortex Command, Machinarium, Osmos, and Revenge of the Titans.Don’t forget the bonus game Steel Storm is also thrown in for free, and the access to Minecraft on offer too. It’s is a fantastic deal that also sees Child’s Play and the EFF benefit too depending on how you to decide to split the money you are spending between them and the developers.As we reported earlier in the week, Linux users are paying the most by far for the bundle. They were averaging $11.63 per purchase compared to $6.61 for Mac gamers and $3.80 for the Windows crowd. Those averages have now increased slightly to $11.80, $7.14, and $4.45, and will probably continue to do so at a faster rate as gamers spend a little more to get the extra games.Whichever way you look at it the bundle is still a bargain, and to get the extra five games today you only have to spend more than $5.38. With the average rising though, it’s sure to be higher tomorrow making the 10+ game bundle more expensive the longer you wait to buy.More at Humble Bundle
Xbox Live Gold is free this weekend hurry up and log inXbox Live Gold is free this weekend hurry up and log in
September 21, 2019September 21, 2019
If you’ve never had an Xbox Live Gold subscription before to know what it’s all about, fear not, as Microsoft is running a free Xbox Live Gold weekend.This means you can play games online, browse the Internet, talk to your friends using Video Kinect, use TV and movie services such as Netflix, NBA Game Time, Rogers Anyplace TV and Crackle plus, and access music services like Xbox Music, MUZU.TV and Vevo. The free Gold weekend is available to residents of the US, Canada, Argentina, Australia, Brazil, Chile, Colombia, Hong Kong, India, Japan, Korea, Mexico, New Zealand, Singapore and Taiwan.Essentially, it’s available to everyone except Europe, which has caused a number of complaints. However, Major Nelson, director of programming at Microsoft, commented that they alternate regions when it comes to free Gold weekends so it “all equalizes out in the end.” If your country isn’t included, you can guarantee Microsoft will get around to you at some point. Case in point, the UK recently had an exclusive free Gold weekend.The free Gold weekend started November 29th and will end on December 3rd at 9:00am PST. So if your Gold subscription has run out recently, or if you simply want to see what the service is like, get on your Xbox 360 now. Enjoy the likes of Halo 4‘s multiplayer and a huge variety of entertainment services while you can.More at Xbox via Major Nelson
September 20, 2019September 20, 2019
Des iPhone bloqués pendant les concerts ?Les vidéos de concerts pourraient bientôt disparaître des sites de partage. Apple envisage en effet de bloquer ses iPhone afin d’empêcher la captation de vidéos pendant des concerts. Un projet qui pourrait se réaliser grâce à des capteurs infrarouges.Apple aurait déposé une demande de brevet portant sur une technologie qui permettra de bloquer le mode vidéo de ses iPhone. Selon le site Express.be, la firme à la pomme aurait développé un système de capteurs infrarouges capable de détecter concerts et spectacles. Un système qui intégré à l’iPhone, empêchera l’utilisateur d’utiliser la fonction caméra de son téléphone. Les possesseurs d’iPhone pourront toutefois continuer à téléphoner, surfer sur Internet et écrire des messages.Cette technologie a pour but de protéger les droits de diffusion des organisateurs et des producteurs des concerts. Il est aujourd’hui très facile de trouver des vidéos de spectacles sur les sites de partage tels que YouTube ou Dailymotion. Grâce à ce système, ces vidéos se feront beaucoup plus rares sur Internet. Apple aurait déposé sa demande de brevet il y a un an et demi. Le système n’est donc pour l’heure qu’à l’état de projet. Mais une telle technologie serait aussi profitable aux producteurs qu’à la firme de Cupertino, qui pourrait ainsi passer des accords avec les labels pour vendre des contenus sur sa plateforme musicale iTunes.Le 17 juin 2011 à 16:03 • Emmanuel Perrin
Southgate says he would have still been satisfied if…Southgate says he would have still been satisfied if…
September 18, 2019September 18, 2019
England boss Gareth Southgate says he would have been proud of his players’ performance today even if they had only drawn their World Cup opener against Tunisia.Harry Kane scored twice, including a dramatic injury-time winner, after Ferjani Sassi’s penalty had canceled out the England captain’s opener.“We created so many clear-cut chances, especially in the first half, and were in total control in the second half,” Southgate told BBC.“Good teams score late goals.”Crouch: Liverpool could beat Man United to Jadon Sancho Andrew Smyth – September 14, 2019 Peter Crouch wouldn’t be surprised to see Jadon Sancho end up at Liverpool one day instead of his long-term pursuers Manchester United.He added: “I was most proud of the way we kept playing even though the clock was running down.“We stayed patient, and didn’t just throw the ball in the box.“We deserved the win. We were strong on set-plays all night. If we’d drawn, even though it would have made life more difficult for us, I’d have been proud of the performance.”“Harry is a top, top striker,” said Southgate. “I’m delighted for him as we’d be asking questions about him not scoring in tournament football if he hadn’t scored. He took his goals really well.”
September 17, 2019September 17, 2019
Mateo Kovacic is enjoying life at Chelsea and can see himself sticking around, but accepts it’s Real Madrid who have the final sayThe 24-year-old midfielder is currently on a season-long loan deal at Chelsea after struggling for regular opportunities at the Santiago Bernabeu.Kovacic has since established himself as a key member of the Chelsea team with 22 appearances made in all competitions this term.And the Croatia international is very pleased with how things have turned out for him at Stamford Bridge.“I think it [a loan switch] was the most important thing I did for now in my career,” Kovacic told Sky Sports.“It was a step I wanted a lot, I wanted to come here. I say thank you to my previous club, to Chelsea as well, who wanted me a lot. I am enjoying it and I like it a lot here.“For now, I am happy here. The city is amazing, the club is one of the best in the world, and my team-mates are great.”As for a permanent switch to Chelsea, Kovacic revealed he’s open to the idea but conceded it’s Real who will make the last call on his future.Jose Mourinho is sold on Lampard succeeding at Chelsea Tomás Pavel Ibarra Meda – September 14, 2019 Jose Mourinho wanted to give his two cents on Frank Lampard’s odds as the new Chelsea FC manager, he thinks he will succeed.There really…“I need to respect my previous club, Real Madrid. I can imagine myself staying here, but I have a contract I need to respect, and that is what I will do,” added Kovacic.“For now, my business is to give my best every day.”Meanwhile, Real have been strongly linked with one of Kovacic’s new teammates in Eden Hazard – who has asked him about life at Los Blancos.“For me, he is an incredible player,” said Kovacic on Hazard.“I did not know he was that good and he can easily be one of the two or three best players in the world.“He asked me how it was there [at Real] but we are looking forward to having a great season together, to be fully concentrated on Chelsea.“He is focused a lot on doing great things with Chelsea.”Chelsea will face Watford today in the Premier League with kick-off set for 20:30 (CET).
FPL installs storm resilient power lines in PlantationFPL installs storm resilient power lines in Plantation
September 15, 2019September 15, 2019
PLANTATION, FLA. (WSVN) – Florida Power and Light is giving Broward County a big upgrade for better storm efficiency.FPL crews are strengthening the county’s power lines by making the energy grid more storm-resistant to improve reliability in good and bad weather.The project will involve installation of stronger utility poles that can withstand winds of up to 145 miles per hour.More than 1,600 residents will benefit from the upgrades, as well as local businesses, a gas station and even the City of Plantation Fire Department.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Stipple Launches Image Marketplace to Match Retail Brands PublishersStipple Launches Image Marketplace to Match Retail Brands Publishers
September 14, 2019September 14, 2019
Stipple, a cloud service for images, launches the Stipple Marketplace. Within the Marketplace, photographers are able to submit their pictures to the Stipple Cloud and retain license to the photo; then brands enter the equation, creating campaigns for products featured in the images. Publishers can then use photos from Stipple to enrich their web content, as well as gain a new source of revenue; publishers are monetarily compensated depending on the success of the advertiser campaign (measured by audience click-through, etc.). Photographers and their respective agencies receive revenue based on audience interaction as well. Photographers submit their work to Stipple, and brands partnering with Stipple are able to submit their entire product portfolio to Stipple’s API. Brands tag their products, and Stipple technology repicates their tags so they translate. This equates to the license, advertising and tracking options originally installed remaining embedded in the image’s layers, no matter whatoutlet picks up the photo.According to stippleit.com, a range of “…editorial, news, sports, entertainment, celebrity, event and concert imagery” is featured in the Marketplace. Current featured photographs include actress Sophia Bush donning a BCBGMaxAzria frock. A tagline beneath the seven included photos of Bush denotes earnings possibility of up to $2,000 (brands can set this rate to be paid out according to click through or “mouse overs”).E-commerce can also be integrated into a chosen image, “What that means is that brands can tag the products in an image with pricing information so that when the user mouses over the photo, they can find out everything about the product and even purchase it from directly within the image,” says a Stipple spokesperson. For publishers, editorial photos have a fee of $25, and brand and small business stock photos are available for $1.00 or for free. As the Stipple spokesperson says, “All of the photos will contain revenue and are intended to pay for themselves.”“Photo owners, content creators and marketers retain real-time control of their image’s interactive content layer,” says Paul Harris, CEO of Pacific Coast News photo agency in a Stipple press release. In this way, brands can update deals, coupons, etc. related to the photo to better serve target demographics.
September 9, 2019September 9, 2019
Doreen Cooper in Coldfoot. She lives in Skagway. (Photo by Rashah McChesney, Alaska’s Energy Desk)This week we’re hearing from Doreen Cooper from Skagway. She’s working as a volunteer at the Arctic Inter-agency Visitor Center in Coldfoot.Listen nowCOOPER: I came to Alaska in 1992 to work for the Klondike Gold Rush National Historical Park as an archaeologist. And that was kind of my midlife crisis. I had visited Alaska once in 1986 and I was just like, “Yeah. I’m ready for something different.” And so, I did. And I was really tired of the summers in Texas. So, now I’m tired of the winters in Alaska.I worked for them for seven years, and while I was there, I met my husband, the man I’m married to now. And he was from Skagway, and so I stayed in Skagway. After my job with the Park Service ended, I worked for the White Pass and Yukon Railroad and I was Skagway’s magistrate for a couple years. I continued to do archaeology and I was also an office manager for some people in Skagway who owned four stores. And we retired in September, and now we’re up here volunteering.My husband was working on the Chilkoot Trail and I would hike up every other weekend, to his trail camp above the Chilkoot Trail and just spending weekends there ’cause it’s the most beautiful place in the world. They have a small cabin up there that they actually built by hand, bringing up rocks from the river for the foundations and they had tents on rocks around them and they actually had hot and cold running water from a creek that was close by. So, they didn’t use it, but I sure did. And we’d go up there and we’d listen to the radio — we’d listen to NPR on Saturday mornings — and then they went off to work and it was just a great place to read and kick back. And the rare sunny day, lay out in the helicopter pad, which we weren’t supposed to do.Maybe next year, we’re looking at Bandelier ruins down in New Mexico. We’ve talked with them about doing some volunteer work and next summer, haven’t quite decided whether Alaska or… Roy hasn’t seen any of the great parks of the West, so we’re kind of open.
September 6, 2019September 6, 2019
SangamThe confluence, a classical music concert featuring maestros, will be held in the city It will feature four maestros of great reputation. They include: Ramkumar Mishra on tabla, Pandit Tarun Bhattacharya on santhoor; Vishwamohan Bhatt on Mohan veena and Pravin Godkhind on flute. The maestros, Pandit Vishwamohan Bhat will play veena, followed by a jugalbandhi with Pandit Tarun Bhattacharya on santoor and Pandit Pravin Godkhindi on flute. The concert will culminate in a tigulbandi with all the three maestros.Allartists will be accompanied by the tabla maestro Pandit Ramkumar Mishra. Also Read – Secunderabad: Major General N Srinivas Rao makes farewell visit to AOC Advertise With Us It is jointly organised by Santhoor Ashram, Sohini with the support from Play On, Ananya and Foyr. Santhoor Ashram was founded by Pandit Tarun Bhattacharya to spread Indian classical music. Sohini was founded by Vinay Deshmukh to promote Indian classical music in the city. Vinay is an avid patron of Classical Music and Vice President of Oracle India Pvt Ltd. Sohini has been encouraging and promoting talented artists since the year 2015. What: Classical concert Sangam Where: Ravindra Bharathi When: 29 June Time: 5 pm
September 6, 2019September 6, 2019
New Delhi/Bengaluru/Thiruvananthapuram: The death toll from floods in Karnataka, Kerala and Maharashtra rose to 147, state authorities said on Sunday, as rescue teams raced to evacuate people from submerged areas. Heavy rain and landslides forced hundreds of thousands of people to take shelter in relief camps, while train services were cancelled in several flood-hit areas. Also Read – Enforcement Directorate summons Karnataka Congress leader D.K. Shivakumar Advertise With Us In Kerala, at least 60 people were killed in rain-related incidents while 2,25,000 people were in relief camps in the state, Chief Minister Pinarayi Vijayan said on Sunday. “Several houses are still covered under 10-12 feet deep mud. This is hampering rescue work,” Vijayan said. The worst affected places are near Meppadi in Wayanad and Kavalapara in Malappuram districts and it’s here where the various rescue teams are working hard to recover bodies of those trapped under a huge pile of mud. Also Read – Fresh restrictions imposed in Kashmir Valley Advertise With Us Authorities worried that rescue operations would be hit by thunderstorms and rainfall predicted in some parts of Kerala. The India Meteorological Department has issued a red alert for three districts on Sunday — Wayanad, Kannur and Kasaragod in Kerala. In Karnataka, several structures at world heritage site Hampi, an ancient town, were flooded. So far 60 people have died in rain-related incidents, said state chief minister B S Yediyurappa, adding nearly 227,000 people were staying in relief camps. In the Nilgiris district of Tamil Nadu, a flood alert has been sounded in five villages following discharge of surplus water from Pykara dam.
Dalit icon Mayawati opts out of Lok Sabha elections how will thisDalit icon Mayawati opts out of Lok Sabha elections how will this
September 5, 2019September 5, 2019
MONEY SHARMA/AFP/Getty ImagesBahujan Samaj Party chief Mayawati on Wednesday said that she will not be contesting the upcoming Lok Sabha elections. This comes as a shock since it was assumed that the BSP supremo, who never shies away from taking a dig at Prime Minister Narendra Modi, would compete against the BJP and Congress and gain a foothold in Uttar Pradesh. A war of words has been going on between BSP and BJP over the past few days with Mayawati making fun of PM Modi’s #MainBhiChowkidar campaign and BJP going to an all new low by speaking about her physical appearance. Mayawati had earlier tweeted, “The person who lives life in a royal manner, as against the principle of simple living and high thinking, had portrayed himself as a ‘chaiwallah’ (tea seller) in the last Lok Sabha elections for votes.” She also said, “Now he is declaring himself a chowkidar (watchman) with pomp and show for votes in the elections. The country is really changing!”In response, Baria’s BJP MLA Surendra Singh had said, “She gets a facial every day. The person who herself gets a facial daily is telling our leader that he is ‘shaukeen’ (vain).”He added, “Wearing clean clothes is not being ‘shaukeen’. Colouring hair at the age of 60 to look young is ‘shaukeen’. Her hair has turned grey but she colours it black.”
September 3, 2019September 3, 2019
At least five people were killed and nine others injured in a head-on collision between a bus and a human hauler on Dhaka-Sylhet highway in Narsingdi’s Ghasiadia area of Shibpur upazila on Friday night, reports UNB.The identity of the deceased could not be known immediately.Abul Kalam Azad, officer-in-charge of Shibpur police station, said the accident took place as a Dhaka bound bus of Ena Paribahan collided with the human hauler, leaving two killed on the spot and 12 others critically injured.Three of the injured died on the way to Narasindi District Hospital, said the OC.Four of the injured were advised for shifting to Dhaka Medical College Hospital as their condition deteriorated, said physician Mizanur Rahman of the district hospital.On information, police recovered two bodies from the spot and sent those to the sadar hospital morgue for autopsy.
Costa Ricas country brand is the fastest growing in the AmericasCosta Ricas country brand is the fastest growing in the Americas
August 19, 2019August 19, 2019
Related posts:Lufthansa to fly nonstop between Costa Rica and Germany Limón sees 60 percent jump in cruise ships Costa Rica rises in global ranking of travel, tourism competitiveness Costa Rican sloths promote tourism at Los Angeles building A recent evaluation of the country brand “Essential Costa Rica” found that its brand equity jumped 12 spots as a tourism destination and five in the trade and investment destination categories of the Country Brand Ranking 2017-2018.Costa Rica ranked 9th in the continent and 46th in the global ranking, “which is an incredible twelve-position leap” from last year, when it was 58th, the study noted, adding that it is the fastest growing in the Americas.Consulting firms Bloom Consulting and Place Matters, both of which specialize in evaluating countries’ positioning in foreign markets, analyzed the perception of the country brand — launched three years ago — among tourists, investors and buyers.In Central America, Costa Rica’s brand ranked second behind Panama, which is 7th in the continent. Guatemala, at 18th, and El Salvador, 20th, were the other Central American countries that made the top 25 list for the Americas, topped by the United States.Costa Rica’s Country Brand committee, which brings together officials from the Foreign Trade Ministry, the Foreign Ministry, the Costa Rican Tourism Board, Costa Rican Investment Promotion Agency and the Foreign Trade Promotion Office (PROCOMER), released the full results on Thursday.Bloom Consulting’s strategy director Gonzalo Villar said that the Costa Rica brand has a strong attraction both for tourism and business when compared to its Latin American competitors.“In addition, [the result] is not just about the country’s good reputation. It is also about the country showing a sustained improvement trend over the past 36 months,” he said in a news release.Online brand presenceThe firms evaluated big data from web searches and found that Costa Rica maintains prominent positioning as a natural tourism destination. They also found that it showed a noticeable improvement in its image as a business partner in the Americas.Consultants gathered information from nearly 63 million online searches over the last three years in 11 different languages. Travelers browsing for a tourist destination searched “Costa Rica” nearly 7 million times between April 2016 and March 2017.Just over 350,000 searches were conducted exploring Costa Rica as a possible destination for buying products or for investing.Searches in these three sectors recorded positive growth rates that placed the country within the top 10 in the Americas.Online searches of Costa Rica as a tourist destination rose by 23 percent, while searches for the country as an investment destination went up by 19 percent. Searches for Costa Rican export products rose by 15 percent in the one-year period.Watch one of the spots of the “Essential Costa Rica” media campaign: Multi-sector strategyCountry Brand Committee Chairman and PROCOMER General Manager Pedro Beirute said that results confirmed that the strategy of integrating tourism, trade and investment is the right one.A total of 287 companies from several sectors are licensed to use the “Essential Costa Rica” brand. Public agencies from the Country Brand Committee are working on two new international promotion campaigns designed to target audiences through online media and television.The firms conducting the study carried out 900 interviews with journalists, press agencies, tourism entrepreneurs, international recruiters, international organizations, trade leaders and multinational companies leaders. They also spoke to travelers and investors from the U.S., England, Spain, Canada, France, Switzerland, Netherlands, Germany and Panama.See the top 25 list for the continent: Facebook Comments
January 15, 2019January 15, 2019
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