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World Record Egg Cracks Open to Reveal Mental Health Message

first_imgStay on target We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight with an important message. Not everyone chooses to #fightintheopen for mental health, but you did for the 1 in 5 Americans living with a mental health condition. Thank you, #EggGang! pic.twitter.com/9KPlXG5re4— Mental Health America (@MentalHealthAm) February 4, 2019In less than 10 days last month, an image of a single egg broke the world record for most-liked picture on Instagram.Round, speckled, and impressively lit, the seed surpassed Kylie Jenner’s unnervingly popular photo of newborn daughter Stormi Webster gripping Jenner’s thumb.The socialite’s snapshot, posted in February 2018, currently has 18.7 million likes. The original egg boasts 52.1 million.BuzzFeed News in January spoke with account holder “Henrietta”—a chicken from the British countryside, whose egg “Eugene” is now a part of pop-culture history.The pseudonymous user’s identity was traced to Chris Godfrey, a creative with London advertising agency The&Partnership, according to BuzzFeed and Mashable.(In 2013, Godfrey’s Christmas Tinner—a full Christmas dinner in a tin—made headlines in print and on air, featured in a Saturday Night Live Weekend Update segment.)The&Partnership, however, was “not the originator” of the World Record Egg idea, chief marketing officer Christian Hinchcliffe told BuzzFeed on Sunday. No one else has come forward to claim responsibility.More on Geek.com:WhatsApp Limits Message Forwarding to 5 Individuals, GroupsiPhone Owners Can Share Netflix Binges to Instagram StoriesACLU Sues Federal Government Over Social Media Surveillance The Internet’s egg-sistential crisis is over.The World Record Egg finally cracked on Sunday, revealing a surprising message of hope about mental health.After another Super Bowl win by the New England Patriots, Hulu ran a 30-second ad starring the popular speckled embryo.“Recently I’ve started to crack,” the video begins, confirming what Instagram followers may have noticed over the last two weeks.“The pressure of social media is getting to me,” the egg admits after falling to pieces. “If you’re struggling, too, talk to someone.“We got this,” the re-formed organic vessel says, with a smile on its animated face.A PSA from Mental Health America, the #TalkingEgg clip earned social media praise as folks applauded Hulu for using the World Record Egg’s 15 minutes of fame for good.center_img Report: Facebook Developing ‘Threads’ App For Close FriendsFall For the Viral Instagram Hoax? So Did Lots of Celebs last_img read more