High street coffee chain Costa has launched an outdoor advertising campaign on public telephone boxes using a printing technique that creates the illusion of movement.This lenticular technology has launched across StreetTalk sites and encourages consumers to enjoy their favourite coffee shaken over ice. People passing by the creative will see a cup of ice-cold coffee being shaken in order to tempt them to #ShakeUpSummer with the new over-ice offering.Costa is the first to integrate the technology into 500 StreetTalk sites, which appeared close by Costa stores, through working with outdoor advertising company JCDecaux.Kirstey Elston, head of marketing at Costa, said: “We chose lenticular technology as it uniquely brings to life our shaken over ice product innovation to customers. We hope the distinct, moving creative really does turns heads in the lead-up to summer.”Steven Dennison, head of creative solutions at JCDecaux, said: “We are delighted to launch the first-ever lenticular StreetTalk campaign with Costa. By injecting a unique idea into this strategic campaign, Costa is reaching targeted audiences tactically, in a visually engaging way.”StreetTalk, which features on phone boxes at key leisure and retail locations across the UK, targets a young urban audience while they are in a relaxed, positive and social mindset.The campaign forms part of Costa’s wider integrated summer campaign which includes print, in-store, digital and PR.
Qatari maritime firm Milaha has managed to find work for its 2016-built liftboat Milaha Explorer.Milaha Explorer Crew (Image source: Milaha)The company on Tuesday said the liftboat – described as the “largest of its kind to be owned by a Qatari company” – will be working off the coast of West Africa as part of a long-term charter with a major international oil company. Milaha did not reveal the name of the oil company which hired the liftboat.According to VesselsValue, the Milaha Explorer is currently located in Nigerian waters.Commenting on the deployment of the vessel, Milaha’s President and CEO Abdulrahman Essa Al-Mannai said: “Over the past few months, we have been significantly ramping up our operations, and I am pleased to announce further growth in our geographic footprint and operational portfolio with this long-term deployment, which marks our entry into Africa. Milaha Explorer is a new and modern vessel, and we wish its captain and crew safe and successful operations.”Milaha took delivery of the liftboat in 2016. The unit, managed by Milaha’s subsidiary Halul Offshore, was built by Bohai Shipbuilding.Heavy Industries at its yard in Liaoning Province in China, and was designed by the China-based Tianjin De-Sail Machinery Equipment. The liftboat can accommodate 300 persons on board.Milaha’s offshore fleet consists of 47 vessels, including anchor handling towing vessels, platform support vessels, dive and construction support vessels, and other vessel types supporting the offshore oil and gas industry.The mighty #Milaha Explorer, the biggest lift boat owned by a Qatari company, standing still and strong!#Qatar pic.twitter.com/GRAmZnOuIm— Milaha (Qatar Navigation Q.P.S.C.) (@qatarnavigation) June 18, 2017